Jeanie Madsen Design Launches Jeanie Madsen Sport


The Jeanie Madsen Gallery on Ocean Avenue in Santa Monica was a mecca for the artists she represented and for the public which jammed the place for her every event. The fashion boutique tucked away inside featured striking clothing and accessories from distinctive designers, including her own JMD line of wearable art.

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Photographed by Alex Medina. Hair & Makeup by Kirsten Trost.

Madsen’s edgy, original, limited edition ready-to-wear designs were seen on celebrities like Eve LeRue, Maria, and Sharon Stone.

A competitive athlete herself and her love for sports, in particularly the NBA, influenced her current line of wearable pop culture. For Jeanie “Exercise is fun especially when sporting a great outfit.”

Jeanie’s design career has taken her from the garment district in New York City to studies at the Fashion Institute of Technology where she focused on styling and wardrobe for film, television and print. Her first professional work

included a stint as head costumer for a Disneyworld Tour. Her retail work at Bloomingdale’s in LA led to her first design client followed a few years later by her first order from a high end boutique on Main Street in Santa Monica California.

California turned out to be home for Jeanie when she took over the 2000 sq ft Gallery on Ocean Avenue which Felix Magazine featured in its first LA print edition two years ago.. Her high end design success in the gallery has now led to the launch of her JMSport. Felix Magazine is proud to showcase these new designs Jeanie calls Street Wear on our pages. You can find JMSport and Jeanie Madsen Design at JeanieMadsenDesign.com.

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This article was written by D.C. Williams

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