Amazon Prime Video launched their new original series, Z: The Beginning of Everything on January 27th. In honor of this exciting endeavor, Amazon offered Chicago-based fans free blowouts at Drybar’s River North location where fans could come by to have their hair done in their 1920’s inspired ‘do. Amazon undertook a never-before-seen activation in Chicago, which included a two-day #ZTakeover of the ever-popular Drybar River North salon on February 6th and 7th. During this time, customers were able to choose from an array of hairstyles – including “The Zelda,” Drybar’s classic Cosmo with a ’20 twist – while they sipped on cocktails reflective of the decade and previewed the first two episodes of Z: The Beginning of Everything. The salon was decked out in series and era themed furnishings to immerse customers in a Fitzgerald-like experience. The best part? These 1920’s ‘dos were complimentary from Amazon Prime for any interested customers.
Zis a biography series based on the life of Zelda Sayre Fitzgerald, the brilliant, beautiful and talented Southern Belle who becomes the original flapper and icon of the wild, flamboyant Jazz Age in the 20s. Starring Christina Ricci (Monster) as Zelda Fitzgerald, Z starts before she meets the unpublished writer F. Scott Fitzgerald (Gavin Stenhouse, Allegiance), and moves through their passionate, turbulent love affair and their marriage-made in heaven, lived out in hell as the celebrity couple of their time. The series travels through the wild parties, the wicked jazz, the dissolute artists of the era, as well as the alcoholism, adultery and struggle with dashed dreams and mental illness that characterizes their later years.
Creative Credits
- Image courtesy
- The Brand Agency
