Skip to content

thoroughly

stimulating

The editorial edition

The story
Photo story
Credits
From the archive

Apujan: Spring/Summer 2026

At London Fashion Week, Apu Jan transformed the runway into a living folktale. His Spring– Summer 2026 collection, The Extraordinary Voyage of Captain Peach, merges East Asian myth and contemporary reflection—a meditation on imagination, courage, and human connection in the…
272 words · 2 min read
THE FULL STORY
272 words · 2 min read
IN THIS STORY
Apujan: Spring/Summer 2026
Fashion
2-minute read
View photo story
Creative credits

At London Fashion Week, Apu Jan transformed the runway into a living folktale. His Spring– Summer 2026 collection, The Extraordinary Voyage of Captain Peach, merges East Asian myth and contemporary reflection—a meditation on imagination, courage, and human connection in the digital age.

Inspired by Momotaro, the classical Japanese legend of a boy born from a peach, Jan recasts the story as a metaphor for modern existence. Thirty-three looks emerged from more than one hundred designs, each constructed to explore the boundaries between time and self. His signature fabrics— custom jacquards, featherweight chiffons, and translucent knits—carried literary fragments within their weave: handwritten letters, “Read” receipts stitched into sleeves, timestamps marking unseen conversations. The ghosts that haunted these garments were not of folklore but of the online world— echoes of attention, desire, and doubt.

Color moved in lyrical transition. Peach and coral shifted into midnight indigo; cloud-white linens framed sculptural tailoring. The designer’s collaboration with NIKE introduced the Ava Rover, Air Superfly, and Air Max Muse, grounding the ethereal narrative in motion. APUJAN’s partnership with Asian film art directors extended that world beyond fabric—traditional and abstract masks appeared as modern “ogres,” urging viewers to confront chaos with imagination.

Music became storytelling’s final thread. Nichiharu Hibito (DJ so lonely) performed Captain Peach in Acid Folk Dreams, layering Lo-Fi textures, toy keyboards, and digital rhythms that reshaped Momotaro’s melody into something haunting and new.

For Apu Jan, fashion remains a literary act—each garment a sentence, each collection a novel. The Extraordinary Voyage of Captain Peach continues his pursuit of fantasy as resistance: the belief that wonder itself is a form of courage.

Creative credits

Written by
Juliette Roth
Photography
Chris Daw
Runway production and creative direction
APUJAN Studio
Music performance (DJ so lonely)
Nichiharu Hibito
Footwear collaboration
NIKE
Art direction and mask design
Asian cinema creative team in collaboration with APUJAN

FROM THE ARCHIVE

Photography: Alissa Pagels
Fashion / Spring 2016

From the archive

What we wear under our clothes may be just as important as outerwear. The latest Hasana ready-to-wear women’s look book focuses on the most…
The editorial portfolio · 11 frames

Apujan: Spring/Summer 2026

Photography by Chris Daw. Select a photograph for the full image and its creative, garment, and jewelry credits.

Select any image · Arrow keys or swipe to navigate · Escape to close